There is one big shopping mall at Hua Hin Market village. In the mall are located Tesco, HomePro, over 20 branded smaller shops and many restaurants.
In the centre of Hua Hin most of the shops are small and privately owned. Many of these are located along the roads near the Sofitel and Melia hotels.
For local handicrafts, the Hua Hin Bazaar, about 100 meters west of the beach, should be your first stop.There are hundreds of items in the shops with everything from shells and wood carvings to dried fish.
All along Naresdamri Road up to Chomsin Road there are shops and tailors and restaurants. There are several silver shops on Chomsin Rd.
There are many tailor shops in Hua Hin offering very competitive prices on western suits and dresses made from a wide variety of cloths. Suits can be made in 24 hours and the prices are very competitive.
The recently opened Rashnee Silk Village on Naebkehard road is worth a visit. The place re-creates the ambience of a traditional Thai silk weaving rural village, there is a history of silk display, silk making processes and a general effort to increase awareness about Thai silk and its origins.
On the way back to Bangkok it is worth to stop at one of factory outlets near Cha Am or Phetchaburi. You can buy there mainly cloths produced on export to Europe at discount prices.
Hua Hin has many local markets, the most popular are: Chat Chai Market, Hua Hin Night Market, Hua Hin Weekend Market, Hua Hin Pae Mai Market, Hua Hin Market opposite Baan Chaitalay Resort, Khao Takiab Market.