Sansiri plans Hua Hin developments

Hua Hin is still a promising market for luxury residential development with two developers launching single house condominium projects.

The listed developer Sansiri Plc will launch its 2.06-billion-baht Baan San Suk Hua Hin on a 10-rai plot situated on the entrance of Kao Trakiab.

The development will consist of seven four-storey buildings and one seven-storey building to house 283 units with sizes between 49 and 224 square metres and priced starting at 3.3 million baht.

Sansiri is a leader in the development of luxury condominiums in Hua Hin with six successful launches in the past few years. The company will organise a three-day event to promote the new project and its other holiday homes at Siam Paragon starting on Friday.

Ocean Property Co also announced the 600-million-baht Ocean Villa Hua Hin in the same vicinity as its flagship Asara Villas and Suites Hotel.

The project will consist of 18 villas with 100 to 400 square metres of space with prices starting at 25 million baht per unit. The largest unit would be 400 sq m with an opening auction price of 125 million baht.Nusara Banyatpiyaphod, the company's president, said that Hua Hin had seen continuous growth and the company aimed to add value to the hotel development with this premium real estate project.

Asara Villas and Suites, with 52 pool villas and 44 suites, plans aggressive marketing to tap the high-end market segment with the focus on businessmen and the Mice (meetings, incentives, conventions and exhibitions) market.

The company has set a target to have 80% of its guests from Europe and Scandinavia; 10% from America and 10% from the Asia Pacific region.

The hotel expects a 55-60% occupancy rate in the second and third quarters and up to 80% in the fourth quarter of this year. Bangkok Post